Time management is self-organization and self-management, it helps a person or company to plan time and save resources.
Almost all existing time management methods consist of three components: prioritization, planning and structuring.

Prioritization. Determine how urgent the task is, complex and important, and only then proceed to its implementation.
Planning. Figure out when to do it and how long it will take.
Structuring. Understand how to track progress and results.

Tips for your time management:

Deadlines
Set clear deadlines for delivering work. Clear deadlines encourage you to work faster and help you deal with procrastination.

Preparation from the evening
Suitable for those who find it difficult to get up early in the morning. Write down work and personal tasks for tomorrow at the end of the working day. So you understand your workload in advance and distribute tasks without the morning rush. You can prepare a task plan in the evening, work clothes, or lunch to go if you work outside the home.

At least a few minutes
The method helps to cope with procrastination - postponing tasks "for later", even if they are important or urgent matters. If you don't feel like doing anything, try starting with at least a few minutes per task: five or ten. A person stops thinking that he is being forced to do something that he does not want, so further work is easier.
Done - recorded.
Watch yourself for a week. Write down everything you do. For example: woke up, washed, got dressed, went to the office, drank coffee, smoked with colleagues, completed an important work task, got stuck in the social. networks for half an hour, etc. Thus, you will understand exactly what you are spending all your time on and how to fix it.

Time stamp
This includes timer methods. If you get into the habit of working on a timer, you will know the value of your time, work more productively, learn to manage expectations, train your willpower and prevent burnout.

Let yourself rest
Thinking about working night and day sounds heroic, but it will not lead to good. It's still impossible to do everything. At least a few times a week, allow yourself to relax and unwind, do what you love. So you reboot the brain, recover and work many times more efficiently.

Live according to your biorhythms.
Throughout our childhood, we were artificially made larks - getting up to school and college by eight in the morning, everyone remembers? Now you are the protagonist of your own life and you can allow yourself to live in harmony with your body. What is the point, if you are an owl, to wake yourself up at 7.00 and walk around like a sleepy fly until lunch. In this state, you will definitely be unproductive. It is much more useful to get enough sleep and then start working. If you are comfortable working at one or two in the morning, work.


Apps to help you plan your time and tasks:

Trello
A versatile tool for managing work and personal projects. It is appreciated for its simplicity and convenience, as well as for almost unlimited free access.




Focus To-Do
Combines task manager and Pomodoro timer. It has been scientifically proven that this way of organizing things will help you focus on tasks and solve them faster.
The application can record and group tasks into lists, start a timer, remind you of important tasks, keep track of the time spent on work.



Google Calendar
Allows you to quickly organize a meeting or event, as well as set up event reminders, so you will always be aware of the upcoming events.
The calendar supports teamwork, so you can easily share your schedule with others or create multiple calendars to share.



TickTick
The perfect app for planning your day to day. The application has a built-in calendar and all things can be planned in advance - a reminder will work at the desired date and time. You can add comments, checklists, files, tags and labels to any task, assign priority. It is very convenient to sort everything by projects and contexts.
You can even “attach” a task to a specific address, and when you pass by, the application will remind you of your plans. Most importantly, the free version has all the necessary functionality.


Habitty
If you don't like apps with a bunch of obscure features, then you will definitely like this option. This mobile habit tracker will help you implement healthy rituals, get rid of bad addictions, and don't forget about important actions for health, beauty, development and fullness of life.
In the application, you can set reminders so that you don’t miss a workout and don’t forget to drink a glass of water. There are detailed statistics for each habit and even the ability to see it as a percentage. For example, the less often you missed morning exercises, the stronger this habit became. RescueTime
To the question "where does the time flow?" RescueTime will answer. This service keeps track of how many hours you spend on your phone or computer and gives you all the statistics.
You can see which sites and apps you spend the most time on, and a breakdown by category will show you the purpose for which you most often use your devices: work, communication, shopping, entertainment, education, news, and so on.
This will allow you to see the full picture of how you spend your time and how many hours you use inefficiently. We all know that it's cool now to be a person who can solve a bunch of things at the same time. But there are so many studies that all claim that multitasking reduces your productivity. Therefore, solve one important task for you.

And remember that each person has their own biorhythms, including the hours during which there is a peak of activity. It is at this time that you can work with maximum efficiency. This way you can accomplish a lot in a short amount of time.

We wish you all success and a cool profit!

A spy service is a tool that allows an affiliate to be in the know, spying on what colleagues are currently launching. Using the platform, you can see the working creatives that are being used right now, see approximate statistics on them. For example, how often do they meet, which landing or offer do competitors drive traffic to, and so on.


How it works? Spy services create fake social media profiles and bots that monitor search results. The robots collect all advertisements and upload them to the platform's database, and then you can find suitable creatives. To make the search faster, filtering by verticals, keywords, targeting settings and other parameters is provided.

You can make Creo from scratch. But if you take a ready-made idea or copy it from a competitor, it will take less time to work, and the result may be better.

However, using spy services to monitor competitors does not guarantee profit, and there are several reasons for this:

the bundle may have already been worked out and simply collect the remaining traffic - and you will launch the campaign and get nothing;
an arbitrator can work with small KPIs on an exclusive offer;
offers may be different even within the same affiliate program, and other advertisers may have more favorable conditions for flooding traffic;
you will not be able to accurately guess the targeting settings used, which can lead to a difference in CPC and ROI in general.

Free spy services

Push.cpa.rip
Works with push notifications on networks that receive the most traffic. Inside, you can search for creatives by a specific ad network, geography, device, and other parameters.


The platform finds not only the creatives themselves, but also the landing pages they lead to. You can copy the link to the landing page and see the date the creative first entered the database.



Spy House

The service allows you to analyze bundles as a whole - it shows the lifetime of ads and the number of impressions by which trends can be identified. Finds landing pages and advertising campaign settings, allows you to download creatives with one click.

Covers 25 ad networks that have push notification and teaser ad formats, so it can find more creatives. Ads can be searched by keyword, domain, redirect, and other parameters.

Megaspy
Young service for monitoring push notifications. It allows you to search for creatives by basic parameters and sort them by country, date, activity, and more. The platform collects ads from more than 100 GEOs.

Boost2Pro

A popular spy service for working with bourgeois. Unfortunately it supports

only English - there is no choice box on the site.


Spy uploads new creatives every day and offers search now

50 million+ images. Creos are filtered vertically.



Paid spy services

adheart

Biggest spay. I have already collected more than half a billion creatives from different years, it offers a search for any geo, format and platform. Creatives can be searched by text, links, geography, launch date, and other parameters.

The service has additional features:

automatic translation of the text into Russian;
adding a page, application or domain to a personal blacklist - you will not see results associated with them;
search and analysis of applications that were promoted inside Facebook.

Publer

The service positions itself as a leader in advertising tracking in the CIS. Ads are collected from VK, Insta, FB, MyTarget, TikTok and Yandex. At the moment there are over 300 million posts and over 8 million ads.

 
You can also register and get free access with limited functionality, but the paid version will allow you not only to track ads and posts, but also analyze communities and ads, find trending products and upload data to Excel.





The results obtained can be analyzed - look at the data on the audience that sees the ad, and follow the links to the landing pages.

The analysis of pages and communities includes data on the change in the number of subscribers, the time of the greatest activity of the audience, data on posts, and others.



SpyOver

A service that has more than 8 million creatives from 14 teaser networks. It covers 150 countries of the world. Creo can be filtered by keywords, redirects, texts on the landing page, site, and links. Landings are tracked by text, headings, links, and more, similar to teasers. You can view ad statistics.



Designed to monitor teaser ads and landings. Supports two languages - Russian and English - and has a Russian-speaking community.

Additional functions:
automatic translation of the text into English;
bulk uploading of creatives;
detailed statistics on ads in the form of charts and graphs;
downloading landing pages.


The service has a free demo access and two paid plans: solo ($149) and corporate ($299). There is free access, but with limited

An advertising network is a platform that connects an advertiser who wants to promote their products and a web resource where this can be done.

Ad networks for arbitrage offer access to quality traffic. This applies to all offers without exception.

The arbitrator chooses any advertising network and registers in it. Launches a traffic flow, after which it is automatically distributed among all sites available to the advertising network.

 The final goal of this service is to concentrate advertising space in one place and promote products there, according to the wishes of the advertiser.


What are the advantages here?

All available ad formats in one place. In advertising networks, as well as in advertising accounts of popular social networks, you can set pay for clicks, conversions, and so on.
Low CPC and minimum deposit threshold. This makes ad networks an ideal source for link testing.
Loyal moderation, since most of the connected sites are not part of any specific systems with an approved policy of allowed / prohibited content.
 

The disadvantage of grids is that you have limited control over ad placement - you don't always know which content your ad will appear next to. Despite this, many affiliates consider them an affordable and effective way to reach users.

Types of ad networks

Contextual advertising. It is displayed on websites, in mobile applications and other services that are part of the affiliate network of advertising systems. It can be called additional information to the content of the pages that the user is viewing. Ads usually look like banners or videos with text and contain a link to the advertised resource.

Teaser networks. The main goal of such an ad is to attract attention and get a person to click.

Are divided into:

horizontal;
vertical;
static;
dynamic.

Teaser networks are suitable for beginners who want to enter with minimal costs, as well as for those who promote gray offers. Payment is based on CPC (per click).

Banner networks. The obvious advantage of banner advertising for affiliates is that there is no need to negotiate with dozens of different site owners directly, because all this can be done in one place and automatically.

In addition - a variety of banner formats. These include pop-up banners, static banners, mobile banners, desktop banners, and so on.

Native networks. Native advertisements are essentially the same banners, only more adapted to the interests of users. They fit into the overall concept of the site and correspond to the theme, which increases customer loyalty and increases CTR. Its advantage is that it fits into the content of the site and does not annoy the user. In addition, such a banner does not disappear from the field of view of a person and does not aggressively attract his attention.

Mobile networks offer advertising in the apps themselves rather than in their notifications. Such grids can have many formats: videos, banners, natives, and so on. Mobile networks respond to a very popular mobile advertising format called in-app.

Push network. These are messages with special offers, announcements and sales that your potential client receives. To work with push notifications, it is important to come up with new ways of presenting information, which include attractive creatives, catchy titles and descriptions.

These advertisements appear on the screens of people who subscribe to these notifications. Since users have previously been interested in your product and agreed to a subscription, push notifications will warm them up and motivate them to go to your offer.


Video advertising. Very popular in 2022, especially on platforms such as Youtube, TikTok and others. For the automated placement of such advertising, video advertising networks are used.

As for advertising networks, they help place ads on sites such as:

Websites with movies and series
Video hosting
clips
News sites and media.
popunder and clickander

Clickander is a format of advertising on sites (mostly low quality sites), in which any click on the site space opens a new tab for the advertiser.

A popunder is a pop-up window that fills the entire screen of the user, which is not so easy to close. If you click on the treasured cross, the user will be redirected to another site, this time it will be the advertiser's site. Although it is far from certain that such a technique will not be repeated there.

Peculiarities:

The cheapest traffic among all types of advertising networks: the cost of 1 click can start from 1 penny;
A very intrusive format that is in no way suitable for improving brand reputation and recognition if launched through networks;
Low quality traffic. Few sites dare to run such ads on their pages, and even from st

Advertising many profitable offers is often against the rules of large traffic exchanges, and social networks impose a lot of restrictions on advertising campaigns. Some topics are prohibited, while others require permission, which the arbitrator is not able to obtain. Gray and black methods of promotion are prohibited by advertising networks, although they have a higher ROI, so webmasters use cloaking in arbitration to bypass the prohibitions.

Cloaking is the substitution of page content and displaying different content for different types of users. Bots and social media moderators are sent to the whitepage (a page that complies with the rules of the ad network), and potential buyers are sent to the landing page of the offer.

Among affiliates, they say “cloak”, which is often understood as hiding part of the content from prying eyes. In most cases - from moderators of advertising networks and sites, for example. Facebook.

Also, the cloaca is great for solving the following problems:

hiding profitable links, creatives from the CPA network, advertiser or other arbitrageurs;
attracting traffic to the offer from sources that are prohibited by advertisers;
restriction of inappropriate GEO;
masking the real content of the page from spy services in order to hide the content from those who use monitoring systems.

Types of cloaking:
 
White is legal cloaking. Redirecting users to facilitate the site, for example, geotargeting.
Gray - not officially prohibited, but may be subject to moderation. Works by adjusting to search algorithms.
Black is a deliberate deception of site users and search engine algorithms. The user is shown text that does not match the request, and the robot is shown optimized text material.

We offer 5 popular and little-known services - choose what suits your needs.

 
Keitaro

Keitaro itself is a tracking service, but it is also used for link cloaking due to its large database of bots - more than 500 thousand IPs - and various features.

Although the price tag is as loyal as possible and starts at $25 per month, you will need to prepare your own server to work with Keitaro. There is no limit to the number of domains that can be linked. The number of clicks on links is unlimited. There are smartlinks.

It has different options for redirects (by meta, HTTP, JS, iframe), stream rotation, over 30 built-in filters, its own landing page editor and its own API.

Keitaro automatically generates convenient reports and provides detailed statistics. They can be exported.

The service can be integrated with any traffic sources and with various payment models. It has more than a hundred templates for working with Facebook, Google, Yandex, and other more exotic sites - for example, Exoclick.

Suitable for use not only by solo arbitrators, but also by teams. Creation of users with different access levels is provided for team work. Before buying, you can test the trial version for a week, which includes basic functions.

IM KLO

Good option for Facebook. The service has a well-established database of search bots and IP addresses, as well as unwanted visitors. Since this is not a cloud service, you will have to set up your own server and install the script on the root of the domain.

But this does not cause any particular problems, and if difficulties arise, you can contact technical support - it is considered one of the best on the market. After the purchase, you will have access to a chat with the developers, where you can ask them questions that interest you.

In general, IMKLO is the best choice if you are going to cloak on Facebook.

Available functionality:

Lifetime subscription - you need to buy the application only 1 time if you are satisfied with the result of the demo version. As of January 2022, the price is $330. The company also periodically gives discounts up to 30%.
Integration with well-known trackers - for example, Keitaro.
Installation files are purchased from the developer
Automatic updating of databases of IP addresses of bots and moderators - works only with the purchase of a license, information is not updated during the free trial period.

Cloak It

Universal cloaca, suitable for Facebook, Instagram and Google, as well as for cloaking web applications. It is hosted in the cloud, so installation on your server is not required. Easy to use, you can apply immediately after registration.

Service features:

There is no delay during the transition - thanks to the instantaneous processing of requests, users will not feel any lag.
Filtering by IP, user agent, crawler and other parameters.
Integration and connection of third-party trackers, for example, Keitaro.
A/B testing.
Own database of bots and other unwanted users.
The price is from $60 for 1 advertising campaign, $120 for 10 and unlimited for $240. If you buy an annual subscription, you can save 50% on the discount.

Pre-landing in arbitration (also transit, procla, laying) is a one-page website that resembles a creative in terms of functionality. The webmaster uses a transit page to promote goods and services, after "warming up" the audience. A pre-lander, like a landing page, is an integral part of an advertising chain that encourages the user to take a targeted action (buy, order a sample, subscribe).

The RK scheme looks like this:

- Advertisements and creatives

- Pre-landing

- Landing

Unlike a landing page, a pre-lander page does not emphasize the benefits of a product or service, and the benefits that a person will receive after the purchase, and there is also no order form and call to action.

What are the benefits of pre-landers?

Informing and warming up the audience. The purpose of any creative or pop-up window is to attract attention. If the user has already searched for something similar, then he will perform the desired target action. Most users on the page need more information to make a decision. The pre-lander does not load tons of information, but gives it out in portions in order to arouse interest and the desire to click on the link to go to the Landing Page.
Bypass advertising restrictions on social networks to promote gray verticals. On large sites, there are algorithms that block creatives of dubious offers. A pre-lander can mask the promoted product and increase the likelihood of passing the RK moderation.
Development of the target audience and elimination of non-targeted leads. Due to a portion of data about a product or service, we filter users who are interested from the total mass. This increases KPI - an important indicator for many advertisers.

Passability (piercing) of pre-landers is the number of people who reached the main site.

For example, 100 people clicked on the ad, and only 8 hit the main site, which means 8% traffic. For each type of offer, geo, etc. different cross-country indicators, for example, for dating, the normal indicator is 50%, and for some products even 10% is excellent. Each niche and vertical will have its own cross-country value.

Preleading relevancy is the correspondence between what a person sees in an ad and what they see on the page when they click through. This is a very important indicator. Relevant creative is the basis of a successful connection. When a person made a click, he needs to be kept at this stage, each click can be translated into a conversion.

We must make sure that the user's trust in preleading is maximum. Then the penetration will be the best.

In fact, all intermediate landing pages are made according to the HPAMR method, here is its transcript:

Many texts are adapted to this technique, which is associated with human psychology and is considered the most effective.

Pre-landings in crypto

Promotion principles work here, which have proven themselves in the advertising of brokers, binary options.

For example:

the success story of a crypto market player who earned capital on the high volatility of coins using a unified strategy;
gamification in the form of a trading terminal chart, where the user needs to guess: the price of the currency will rise or fall.

How much can you improve conversion with a pre-lander?

It all depends on the niche, promotion model, ad format. For white goods, the conversion can reach up to 30-40%. For gray offers (gambling, adult dating, forex, weight loss and enlargement products), when promoted through teasers, the conversion rate rises to 300%.

Creative development is one of the most responsible aspects in the field of arbitration. It is their quality and relevance that determines whether a client gets into your sales funnel or not. A good creative is a mix of visual, textual and sometimes audio content. And the more accurately the visual content responds to the request of the target audience, the more likely it is that it will perform the action you need.

It is important to constantly practice creative development, follow trends in both design and marketing, and test new approaches.

Check out some helpful tips:

“How to earn income from cryptocurrencies?” Many people are interested in earning on cryptocurrency. Therefore, a headline that hints that the link is the answer to this question shows a good envelope.
Promise a quick income on a crypto creative in a short time with minimal investment. For example, in the prospect of earning $20,000 in a week, $250 looks like a small amount.
Use well-known names in titles. This will generate more trust and interest among users.
A headline that is aimed at beginners. “What is a cryptocurrency?”, “Cryptocurrency will soon take over the world”, etc.
Use the name of well-known cryptocurrency exchanges in your headlines to increase user confidence. For example, Binance, Coinbase, Huobi, CEX.IO.
If we are talking about countries where the audience is poor, then the idea of cryptocurrency advertising when working with such a target audience is to show people that they can earn money and change their lives thanks to the advertised product.
You can use images of expensive cars, money, going to a restaurant, jewelry. Everything that a person who earns little money and cannot afford dreams of. If you use money as a creative, then you should choose GEO banknotes for which you are pouring. Promise users a quick and easy income with minimal investment.
When working with an audience that has sufficient income, other pains can be used:
cryptocurrency as a way to secure your money at interest;
training in trading to increase the success of investments;
Cryptocurrency is the future that needs to be prepared for now.
We promise users security or increase in existing capital. It is also good to use various cryptocurrency growth charts on creatives.

Examples of good graphic editors

VistaCreate
Online image editor with ready-made presets for social networks. There is a large gallery of templates, a background removal tool, a command interface and functionality for creating animations.

There is a free mode with limited functionality, you can remove the restrictions for $10 per month.

pixlr
Dual mode graphic editor. For advanced users, there is an analogue of Photoshop with a similar interface and a wide range of tools, and for beginners, there is a simple template editor. The service is free, but there are restrictions on the template library. You can rent them for $4.90, there is a trial premium for a month.

Canva
One of the most popular and versatile graphic editors. You can create posts for social networks and advertising, videos, animations and much more, there are presets and ready-made templates for almost all formats.

It's free to use, but the premium version gives you access to photo stocks, a command interface, and advanced features. The price of the pro version is approximately $11 per month, there is a free trial period.

Supa
One of the most popular video editors among marketers. There are ready-made presets and templates for most social networks. Integrated with large stocks, you can use any materials for free. There is a command interface, the function of cleaning the background and creating animations, as well as artificial voice acting and the ability to save projects on the cloud.

Most of the features are free, you can use Supa without registering. Buying a premium will remove the water logo from the videos and increase their quality.

Synthesia
A highly specialized service for creating creatives in the announcer+background format. The main feature of the service is that nothing needs to be filmed, all actions are animated and voiced using a neural network. Just select a speaker and background, enter the text for voice acting and create a video - the service will animate and voice it on its own. The service does not have a free version, monthly access costs $30.

Advertising should give the consumer options for solving a problem that is relevant to him. Therefore, the main task is to find out the pains of the target audience and show ways to eliminate them.


The universal structure of Creo includes 3 important components:

Benefit for the consumer. This is the direct benefit that the client will receive if he takes advantage of the offer from the advertisement. Elements that reflect it are highlighted on the banner in color, in large print.
Visual part. A high-quality picture is always bright and clear. It can depict the product itself or a certain benefit from it.
Emotional background. A good advertising banner evokes an emotion - shock, surprise, joy, laughter, interest. Often this works as a trigger,

Arbitrage is an economic term that means making money on the price difference. For example, you buy shares on one stock exchange, where the price is lower, and sell them on another, where the price is higher. Your earnings are the difference between buying and selling.

Traffic arbitrage - buying traffic on one resource and redirecting it to another, but at a higher cost, this is attracting customers for a percentage of sales.

The most important skill of an affiliate marketer is setting up and analyzing advertising. For example, contextual and targeted advertising on Instagram, Facebook or YouTube, advertising from bloggers or website traffic.

Let's understand the main concepts in arbitration

Here are the key terms that will help you better understand the topic of traffic arbitrage:

A lead is a potential customer who is at the stage of order processing.

A target action is an operation that is significant from a marketing point of view and is performed by a user (buying a product, clicking on the “Read more” button, etc.).

Conversion (envelope) is the difference between the total number of customers and those who completed the target action.

Offer - an advertising offer from an affiliate network that receives traffic.

Vertical - the direction of the offer, by which you can understand which

ROI is a percentage that indicates the return on your investment. The calculation formula is as follows: ROI = (arbitrage income - all costs) / costs.

CPM (Cost per Mile) is a model of advertising payment per thousand impressions.

CPC (Cost per Click) is a model of paying for advertising only for clicks.

CPI(Cost per Install) - payment model for installing an application.

CPA (Cost per Action/Cost per Acuisition) is a model of advertising payment for an action, for example, for ordering a product.

CPA Funnel is a classic marketing funnel model. It includes the following components: traffic (that is, clicks) - landing pages and pre-landing pages - sales (consulting center).

CRG (Garant) - conversion rate guarantee (applies only to CPA).

CR is the ratio of the number of leads to the total number of unique visitors.

EPC is an indicator of the earnings of an arbitrator per click.

CTR is the ratio of clicks on an ad to the total number of impressions, which clearly demonstrates the effectiveness of a creative. It is calculated by the formula: impressions/clicks x 100.

Creative - advertising material, for example, selling text with an image.


Dictionary with slang for traffic arbitrage


Advert (Advert, Advertiser) - a customer or advertiser who offers the offer itself and pays the affiliate for certain actions on the offer (confirmed order, registration, etc.). Adverts are also called webmasters who drive traffic to themselves (to their own offers).

Autoapprove is a software that allows you to automatically send an ad for re-moderation after moderation rejects it.

Approve - % of confirmed targeted actions (most often confirmed orders for the purchase of goods) on a one-page page, for which a monetary reward is charged.

Upsell (upsale) - additional sale of goods to existing customers by specialists of the call center of the advertiser / CPA network.

Bid (Bid) - the maximum bid per impression / click on an advertisement, used on advertising sites with an auction payment system, such as Google Adwords, Yandex Direct, teaser networks.

Black list - a list of sources, advertising platforms (sites / networks of sites) where your ads will not be shown. It is used most often in teaser and contextual media networks.

Burzhunet (bourgeois) is a collective term for the entire foreign Internet, including marketing and advertising (except, perhaps, the CIS countries).

White list - a list of sources on which your ad will be shown. It is worth noting that the white list implies the display of advertising ONLY on the resources indicated in the list.

White page (White page) - a "white" page that is shown during moderation, after moderation - is replaced by an offer page (the real page that we advertise).

Webmaster (Webmaster) - the owner of Internet resources who monetizes traffic. Often identified with an arbitrator. An arbitrageur, on the other hand, is a person or team who is engaged in setting up advertising of the advertiser's goods / services in various traffic sources in order to earn on the price difference (for example, buys by CPC, sells by CPL / CPA).

Webs (webs, webmasters) - webmasters, affiliates.

Wapclick is a technology for paying for content on a website without entering a number and confirmation code. One of the ways to monetize mobile traffic, in which the subscriber agrees with the cost and terms of the subscription by clicking the "OK" or "Download" button.

Showcase — a type of offer, which is a showcase with several products. Unlike ordinary offers, showcases provide a wider selection of products arranged on a specific topic. Showcases have article rotation mechanisms to display the most relevant articles and advertisements depending on the visitor.

Deeplink is an affiliate program tool that allows you to direct traffic to any page on the advertiser's website. For example, if your ad is about a particular product on an online store website, then with the help of a deep link you can direct traffic not to the main page, but to the page of this product.

Doorway is a search spam tool. These are individual sites optimized for one or more search queries. The purpose of the doorway is to get to high positions in the search results for this query. When hitting a doorway, the user is redirected to a landing page, such as a landing page or pad.

Install (Install, App Install) - installation of the application. It is more often used in the context of the type of offer, according to which the completed action is considered to be the installation of an application from the store (App Store, Google Play)

Cloaca (Cloak) - software that allows the user to replace the pages of the site not only during moderation, but also during the operation of an advertising campaign (hide the real page from search robots), parse (collect) new ip-addresses with suspicious activity. Unlike substitution by a tracker, it allows you to "hide" the real page from the moderators for a longer time, thereby avoiding an account ban.

KC - call center.

Locker is a tool that blocks the user's actions on the site until he performs a certain action, such as sending SMS, registering, downloading a file, etc.

Pour in plus - engage in traffic arbitrage, while receiving a profit (benefit). Those. if your profit from traffic monetization is higher than the cost of the traffic itself, then you are making a profit.

Zeroing is a situation in arbitration when the profit from traffic monetization is approximately equal to the cost of traffic, i.e. in this case you do not receive benefits, but you do not work at a loss either.

Pouring into the minus (in dumplings) is a situation when the money spent on traffic did not pay off in any way. In other words, just draining money to nowhere. Microloans (Payday loans) are a type of offer, the paid action for which is the issuance of a short-term loan. An analogue of our microcredits in the bourgeoisie.

Mobile is a broad definition for all mobile traffic.

Motive, Motivated traffic - as a rule, these are people who are paid for a certain action, such as registration or ordering a product. Advertisers very rarely accept this type of traffic, more often it is considered fraud, or at least low quality traffic.

Garbage is an indicator in contextual advertising and SEO that shows the ratio of non-targeted hits to the total number of search queries.

Offer (Offer) - an advertising offer created by the advertiser. Literally translated from English as "best offer". It is a unique selling proposition that includes a number of qualities and characteristics described on the landing page and in advertising creatives. In CPA marketing, an offer is a product, a service, a game, a subscription, an application for a service - everything that the CPA network / advertiser pays the affiliate for.

Domain parking — registration of a domain name on the DNS servers of the affiliate program for further placement of landing pages and offer pads on it. This tool comes in handy when social networks block your direct affiliate links.

Pinsubmit is a type of offer in which payment for the service is confirmed by SMS. For example, paid participation in an iPhone raffle, downloading a game, etc.

Popup - a pop-up window with an advertisement. Appears in the foreground. Most often, it opens when a certain action is performed on the site.

Popunder (PopUnder) - also a pop-up window with advertising, but it usually opens in the background in a new browser window.

Postback is a way to track target actions. This is a request from the advertiser's system to the arbitrator's server using a special link if a certain event has occurred. In the case of CPA, this is a request that the affiliate service sends to the webmaster's site if the visitor has performed a certain action.

A flow is a configured advertising channel of a webmaster in the PP for any offer. In other words, a stream is an affiliate link to which the webmaster sends traffic.

Prepay - prepayment.

Owner is the owner of an affiliate network or online service.

Stick (Paypal, Paypal) is the largest electronic payment system PayPal.

Pops — PopUp and PopUnder traffic.

Pre-landing - see "Layer".

Samplers are a type of offers that send free samples to get acquainted with the product. In the future, monetization occurs due to repeated orders of this product, already for money.

A gasket is a one-page site with an advertisement for a product / service, designed to increase conversion and “warm up” the visitor.

Rebill is an automatic payment from the user to renew access to the service.

Revshare (RevShare, Revenue Share) is a pay-per-lead model, when % of the profit on this lead is paid for the traffic attracted to the advertiser's website. Referral - a person who has registered on the site / service using a link or referral code of another person. The one whose link was used to register receives a reward according to the terms of the referral program.

A rotator is a script that allows you to alternately display banners in the same ad unit. An example of its work: you went to the page and saw one banner in the block. Refreshed the page - a different banner is displayed in the same ad unit.

Profit (Profit) - profit, benefit, income.

Ad is an advertiser. Synonym - advert.

Refka is a referral link.

Sweepstakes is a type of offer often found in foreign affiliate programs. It is a drawing of a product, where the user must leave his contacts to participate.

Bundle - as a rule, arbitrageurs call this a combination of Source-Creative-Offer-PP, which brings them profit (or not).

Stats are statistics, the most important tool of an affiliate marketer.

Semantic core - a complete list of words, word forms and synonyms included in search queries relevant to our CPA offer.

Subid (SubID) is a tool that allows you to track statistics in detail and collect all information about actions.

Teaser is an advertising message constructed as a riddle that contains some information about the product, but the product itself is not shown. It is, as a rule, a block of a small picture + text.

Trafficback is a script that allows you to distribute users, non-targeted for one offer, to pages with other offers.

Tracker is a server script that passes all traffic through itself. An extremely useful tool for arbitration - it can keep detailed statistics, redirect according to specified conditions, cloaking, split-testing.

Fulfillment is a set of operations from the moment the buyer places an order until the moment he receives the purchase.

Hold — the time during which the affiliate holds the requested payout from the webmaster.

Fraud is a broad concept, more often used in the context of low-quality traffic. For example, instead of real people, an advertiser is given bots that make installs, or people who do not buy goods at the post office. The main essence of fraud is to deceive the advertiser and the affiliate program.

A shave is a situation when a webmaster is denied leads (and, accordingly, no remuneration is paid), which were actually successfully accepted and paid for.


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